Analyse digital marketing strategies integrating content marketing, social media, SEO, email marketing, and digital advertising based on an examination of market trends and online consumer behaviour. Evaluate the effectiveness of digital

Module Code: CSU 601

Module Title: Digital Strategy Marketing

Assessment Title: Part One – Digital Marketing Strategy Evaluation Report

Module Learning Outcomes Addressed

• Analyse digital marketing strategies integrating content marketing, social media, SEO, email marketing, and digital advertising based on an examination of market trends and online consumer behaviour.
• Evaluate the effectiveness of digital marketing campaigns using analytics tools, interpreting campaign data to optimise future marketing efforts and improve ROI.
• Investigate the effects of emerging technologies like AI, AR/VR, and blockchain on digital marketing and content creation, and adapt to these technologies to maintain competitiveness in the digital marketing field.
• Plan work and work independently to undertake independent critical analysis of digital marketing performance and strategic direction.

Task

You are required to write a 1,000-word report (±10%) evaluating the current digital marketing campaign of a real-world organisation of your choice.

Your report should:

• Provide a concise overview of the selected organisation and its market positioning.
• Critically analyse the organisation’s current digital marketing activities across key channels (e.g., social media, SEO, content marketing, email, paid advertising).
• Evaluate the effectiveness of these activities using observable metrics or publicly available data (e.g., engagement rates, follower growth, website traffic, campaign reach).
• Discuss how well the campaign aligns with current market trends and consumer digital behaviour.
• Identify strengths, weaknesses, and opportunities for improvement, supported by relevant digital marketing theory and frameworks.

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